The ask: increase recurring donations MY ROLE: ART DIRECTOR
Half is the checkpoint, not the destination. Half-tivists need an extra push to see that, just like the black women business owners who made their dreams come true, they will have to finish what they started to create change.
These social media posts were created to stop scrolling and increase engagement, as people have a general desire for closure.
OOH content is to be placed on billboards and bus shelters around the nation.
As part of the exhibition at the CAAM, these artworks are unfinished and require the use of an AR filter on Snapchat to complete them. The QR code to unlock the filter is included on guests' tickets for admission to the exhibit.
To streamline the donation process, additions were made to the Buy From a Black Woman website's UX design.
This video would be featured as a YouTube ad that prompts users to finish the stories of Black Woman Business Owners with small donations through the Buy From a Black Woman website.