ZAP CRYPTO CAMPAIGN

My Role: Art Director

Young Shits Competition

THE ASK

Demystify Crypto:
Crypto is the next gold. Crypto will make you the next Elon Musk. Crypto will help you lose 20lbs in 2 days. It seems like everyone has an opinion about Crypto, but no one really knows what it is.

Make a public awareness campaign that educates people about decentralized Cryptocurrencies and gets them excited about one of the biggest innovations of our time. Or, maybe you think Crypto is the energy-sucking bane of human civilization that will bring the world as we know it to an end?
Then let the world know that, instead.

Either way, make a campaign to demystify Crypto with the point of view you think is best!

THE CAMPAIGN

THE ZAP APP

OUT OF HOME + Digital