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As a Junior Interactive Designer, I create the organic and paid social calendars and for Wonder Bread. This includes pitching ideas, creating the calendars, and executing them using the Adobe Creative Cloud software. My work can be publicly viewed on the @WonderBreadUSA Instagram and Meta accounts.
We created a campaign for the launch of Wonder’s new Hawaiian Buns. The launch included organic and paid assets teasing the product and the BUNgalow game tactic. The campaign had paid support, and included animated digital banners and boosted posts on Meta and Meta-owned platforms.
The year 2022 marked Wonder Bread’s debut in the Macy’s Thanksgiving Day Parade! For the first time in the brand’s 100+ year history, Wonder Bread constructed a float to be unveiled at the parade. My team was tasked with creating paid assets to support the launch of the float, The Wondership, and the accompanying sweepstakes. Working with the Macy’s team, we collaborated to create the following assets.
The below designs are examples of organic social posts created for Wonder Bread. These designs were influenced by the overarching strategy and tailored to Wonder Bread’s target audience.
