Before I delve into the joy surrounding graduation, let me get one thing straight… THIS WAS A HARD YEAR. You know this. I know this. But it’s exactly why I’m proud of myself for getting here. The path to success seemed so simple two years ago: go to college, get the degree, get the job. …
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It’s that time again — Christmas is just around the corner, and you’re scrambling to find gifts for your friends and family. This year, you want to get them something special, something you can’t find on the shelves of a big brand’s store. While you’re making your Christmas list (and checking it twice!), you should …
What’s the first thing to come to mind when you think of an ad agency? For me, it would have to be the creative content and campaigns that they’re famous for. Or the fun tactics agencies prescribe each campaign. But there’s much more to agencies than just the work they produce, especially if you’re an …
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If you’re an advertiser, odds are you watch the news on digital media channels like a hawk. If not, it’s time to put on your advertising binoculars and start! Since our careers rest on the shoulders of the channels we advertise on, we must be on the constant lookout for changes on the platforms we …
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In a world where digital noise is as prevalent as ever, how can you make sure your advertising messages are heard? One way is to invest in good UX Design. What is UX? UX Design is the process of streamlining interactions between users and products or services. Enhancing this experience is key to driving more …
You see these ads every day — when you Google something and scroll through the results, when you (accidentally) hit an advertisement when you meant to click the result below, or even when you do hit the correct result…which turns out to be an ad. The point is, search ads are a token of everyday …
Did you tune into the First 2020 Presidential Debate last week? One of the biggest topics of conversation during the debate was the COVID-19 pandemic—the virus that changed the way we communicate, live, and work. If you could cut through the shock-value, incessant muttering, and interjections of the debate, you may have heard both of …
If you’re an advertiser, you already know this. I’ll reiterate anyway: The Realm of Digital is Ever-Changing Thus, you’ll never truly catch a break, nor will you ever be 100% fluent in digital channels forever (ever wonder why your certifications expire so soon?). Now you know that the digital landscape will never stay stagnant, so …
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The short answer: yes. The long answer? Also yes. Ask Yourself This: Would you drive to an unknown destination without a map? Or your GPS? When you’re driving, you don’t just feel which roads to drive or exits to take. Unless, of course, you’re perfectly fine with wherever you wind up. The same concept applies …
What is a Digital Media Mix? You’ve probably heard of the term media mix, which is the mix of channels applied in a marketing strategy. The digital media mix narrows it to strictly digital channels. The digital media mix can consist of several channels including email and social media; it is essential for a successful …
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